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BEST DATA SCIENCE, ML, AI, DIGITAL MARKETING COURSE IN KOLKATA

The Best Digital Marketing Training Course in Kolkata

  • 90 hours of intensive training 
  • More than 9000 students have been trained 
  • Trainers are Google Ads certified 
  • Nine International Certifications from Google Ads/Facebook/YouTube
  • 120+ hands-on practical assignments
  • Lifetime access to LMS!!!

Course Description of Digital Marketing Course in Kolkata

Digital Marketing is one of the fastest-growing platforms in the world. Now, who are we to tell you that? You already know it, right? And we are one of the best digital marketing training institutes in Kolkata. 

If you are looking for quality training in Digital Marketing with lots of practice and hands-on experience, this course is just right for you. With so many claims all around, we can promise you this much that this course is going to make you capable enough to start your own business in the digital marketing space or make you completely “market-ready” to get placed in other companies. Of course, we provide you with placement assistance too. 

Moreover, you need not have any background in digital marketing or IT to pursue this course. Anybody and everybody can get trained to become a good digital marketing professional.

We not only train you in all the different areas of digital marketing but also make sure that you are capable enough to get 9 (nine) international digital marketing certifications from Google, Facebook, YouTube, and so on!!!

What are you waiting for then? Just go ahead and get enrolled. Begin the exciting journey right now! 

Things You Will Learn in The Best Digital Marketing Training Course in Kolkata

  • What is Domain and Types
    • TLD, SLD, TLD Domain
    • Domain Registration
    • What is Web Hosting Server
    • Windows Server
    • Linux Server
  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • ROI between Digital and Traditional Marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Setting up a vision, mission, and goals of Digital Marketing
  • DNS Server
  • What is Website?
  • Dynamic, Static Websites
  • Domain and Hosting registration
  • Linking your domain to the Hosting
  • Creating a WordPress website
  • Managing a WordPress website.
  • Free website creation
  • Free webmails Creation up to 5
  • Free database Creation
  • Understanding the organizational structure
  • Operations within the organization
  • Importance of understanding the business operations
  • Importance of Digital Marketing for a business
  • What is Search Engine Optimization?
  • History of Search engines?
  • How is SEO important in Digital Marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of search engines?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO
  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per the theme
  • Breadcrumb Optimization
  • Checking Broken Links
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap) 
  • Usage of Robots.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirection for canonicalization problem
  • Content Negotiation and Modification
  • Regular Updation of the Sitemaps
  • Create Custom Error 404 Page Optimization
  • Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..) 
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Manage Google Webmaster Tool
  • What is Link Building
  • One Way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Google Page Rank Algorithms
  • Google Hummingbird Algorithms
  • Page layout Algorithms
  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • Newsletter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles) 
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting: Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting
  • RSS Feed Creation and Validation
  • Link Building
  • Link Popularity Monitoring and Reporting
  • Listed on Google/Yahoo Local Business Center
  • Wikki Submission.
  • Introduction to Online Marketing
  • Types of Online Marketing 
  • Introduction to Social Media 

Facebook Marketing 

  • Facebook Marketing introduction
  • Advantages of Facebook Marketing
    • What is Open Graph
    • Local business page creation
    • Fan page creation
    • Brand page creation
    • Organization page creation
    • Adding own logos and banners in facebook
    • How to promote your Facebook page
  • Introduction to FBML
  • Advantages to FBML
  • Facebook optimization techniques
    • Creating a Facebook Application 
  • Linking with YouTube
  • Creating Events in Facebook
    • Do’s and Don’ts in Facebook
    • Facebook credits
    • Facebook Connect (Like, Share, Comment) 
    •  Increase Facebook likes

Twitter marketing

  • What is Twitter
  • Why we use Twitter
    • witter Demographics
    • How to Setup a Twitter account
  • What is Twitter Lingo
    • What is Tweet for pay
  • Twitter Account Promotion
    • Tweeting (Responding to others, RT, HashTags, Direct Messages) 
  • What is Twitiquette
    • Why use Short URL in Twitter

Google Plus Marketing

  • What is Google Plus 
    • Google Plus Features
    • Google Plus: Circles, Hangouts, Stream
  • Integration with your site
    • Promoting a Brand on Google+
    • Google Plus for Businesses
  • Google Plus Tools and Techniques

LinkedIn Marketing

  • What is LinkedIn
  • LinkedIn advantages
  • LinkedIn Groups
    • LinkedIn events, messaging
  • Creating the right profile and settings
  • How to do link building in LinkedIn
    • Linkedin Company Pages

Social Networking Sites

  • Digg
  • Delicious
  • StumbleUpon
    • Reddit
    • Fave It
    • E-buzz

Web 2.0 Backlinks Building

  • Blogger.com
    • WordPress.com
  • Webs.com
    • Webnode.com
    • Yola.com
  • Blinkweb
    • Clammo
    • 360.com
    • Adding Titles to blogs
  • Adding Keywords to blogs
  • Adding Description to blogs
    • Building Backlinks from blogs
  • Promoting Blogs ways

Content sharing 

  • Ezine articles approved
    • Squidoo Lens Creation
    • Hubpages Creation
    • Slideshare
  • Scribd

Photo and Slides Sharing

  • Flickr
  • TinyPic
  • Slide Roll
  • Facebook Marketing (paid)
  • Twitter Marketing (paid)
  • LinkedIn Marketing (paid)
  • YouTube Channel Creation
  • YouTube Video Optimization
  • Video SEO
  • Increase YouTube views, Subscribers
  • YouTube Ads
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos

Introduction to Google Ads

2. Types of Google Ads

  • Text Ads – Search Network
    • Keyword
    • Brand
    • Remarketing Text Ads – RLSA
  • Google Display Network
    • Image / Display Ads
    • Text Ads
    • Remarketing Ads
  • Video / YouTube Ads
    • Pre-roll ads (Video ads)
    • Image Ads
    • Remarketing image ads
    • Remarketing Video ads
  • Shopping Ads
    • Search network
    • YouTube ads
  • G-mail sponsored promotions (GSP)
    • Gmail ads

3. Ad extensions

  • Callout Extensions
  • Sitelink extensions
  • Structured Snippets
  • Call extensions
  • Price extensions etc.,

4. Ad groups and ads setup

5. Type of Ads

  • Expanded text ads
  • Ads examples
  • Google ads responsive display ads
  • Google auto ads suggestions – turn this off

6. Adwords Editor tool explained

  • Editor overview
  • How to setup campaign
  • Ad groups & keywords setup
  • Single keyword targeting (SKAG’s)
  • How to setup a campaing from Excel
  • How to add different match type keywords in SKAG’s
  • How to get and post your campaign
  • How to make multiple changes by copy / paste

7. Budget

  • Increase conversions by optimising budget

8. Call Ads

  • Call only ads

9. Campaign setup

  • Campaign setup
  • Location bids

10. Conversions & goals

  • What are goals and conversions
  • The only 3 google ads metrics you should focus on
  • Front end and backend profits
  • How to see your conversions in google ads
  • How to setup converison tracking code
  • Conversions vs All conversions
  • Call conversions

11. Google Analytics

  • How to link google analytics to Google Ads
  • Google Analytics Goals

12. Google Display Networks – GDN

  • GDN explained
  • Google display network campaign setup
  • How to save money on GDN
  • Google display network targeting options

13. Gmail Ads

  • Introduction
  • Gmail metrics
  • 8 Gmail targeting methods
  • How to setup gmail ads campaign
  • How to setup gmail ads adgroup
  • How to create gmail video ads
  • How to create gmail image ads
  • Targeting: customer match audiences
  • Targeting: affinity audiences
  • Targeting: In market audineces
  • 8 ways to optimise gmail ads

14. Keywords

  • Exact Macth keywords
  • Phrase Match keywords
  • Negative Keywords

15. Quality Score

  • Qulaity score is an estimate of the quality of your ad, keyword and landing page
    • 10 – discounted by 50%
  • Higher quality score can lead to lower prices and better positions
    • 9 – discounted by 44%
  • each keyword has quality score
    • 8 – discounted by 37%
  • QS is calculated on a 1-10 scale
    • 7 – discounted by 28%
  • Its components are expected click through rate, ad relevance & landing page
    • 6 – discounted by 16%
    • 5 Google Benchmark
    • 4 – increased by 25%
    • 3 – increased by 67%
    • 2 – increased by 150%
    • 1 – increased by 400%
  • How do i see my quality score
  • How google calculate your Cost Per Click
    • Your price = the adrank of the advertiser below you / Your Quality Score + 0.78 rs
  • How to do keyword research
  • Use negative keywords to increase profitability
    • Singular & Plural
    • Research
    • Use keyword.io tool
    • Create negative keyword list
    • Match types
    • [exact]
    • “phrase”
    • broad match
    • Search Query report
    • Use negative keywords for both search & display campaigns
    • Audit your negative keywords regularly
    • GDN use broad match negatives only
    • YouTube use placements or keywords
    • Voice searches – use negaitve in 1st 10 words

16. Labels

  • How to create labels
  • How to apply & filter labels

17. Google ads landing page best practices

  • Top 6 tips to otimize your landing page
  • Offer – clearly state your offer.
  • Benefits & Features
  • Simple layout – No navigation bar – hosted in subdomain
  • Strong Call to action – call you / download / watch a video / PDF / Buy
  • Forms – keep it very short
  • Video

18. Landing page case study

19. How to improve landing page experience

  • Offer relevant and original content
  • Be fully transperant & trustworthieness on your site
  • Make your website secure with SSL
  • Make navigation easy
  • Decrease your landinga page loading time

20. How to calculate max. cost per aquisation

21. 5 deadly google ads mistakes to avoid

  • How to craete custom columns
  • Adwords preview & diagnosis tool
  • Google Ads click fraud
  • Google Ads Reporting
  • Optimization workflow
    • Locations
    • Ad schedule
    • Ad schedule advanced
    • Devices
    • Improve Click through Rate – CTR
    • Negative keywords
    • Search term reports

22. Remarketing

  • How to ceate YouTube remarketing lists in Google Ads

23. YouTube Video Ads

  • Introduction
  • How to grow your business with YouTube video ads
  • Setup YouTube Account
  • Setup Google Ads
  • Link Google ads to YouTube
  • Link Google Analytics
  • Setup conversion tracking code
  • Setup video remarketing list
  • Setup Google ads remarketing tag
  • Setup your 1st Video campaign
  • Setup ad group & Targeting
  • Creating ads
  • Targeting options
    • Targeting: Affinity audiences
    • Targeting: custom affinity audiences
    • Targeting: In-market audiences
    • Targeting: Life events
    • Targeting: Remarekting
    • Targeting: Upload Linkedin lists
    • Targeting: Placements
    • Targeting: Negative placements
    • Targeting: Topics
    • Targeting: Topic+Kewyords
    • Campaign results
    • Campaign optimisation
    • Analyse Data using Excel
    • Google Data Studio

24. How to setup your sales funnel

25. My Client Center – MCC

26. List Of 10,000+ Junk & Spammy URLs To Stop Wasting Your Budget On GDN

27. Google Ads Live Project

  • Navigate Google Analytics with ease
  • Using Analytics as a part of SEO / SEM strategies
  • Analyzing website traffic and content reports
  • Setting up of goals, event and tracking campaigns
  • Google Analytics Certification Guidance
  • Introduction
    • When Social Media goes bad! 
    • The cost of a bad reputation
  • Establish a Foundation
    • Protect your position  Register Twitter, URLs, etc
    • How to establish a Social Media company policy
    • The socialisation of business: Public relations to human relations
  • Listen
    • Free social media monitoring tools
    • Search
    • Paid for social media solutions
    • What to do with the data
  • Respond
    • Dealing with complaints
    • What to do with praise 
    • Evangelist
    • Crisis Q&A
    • Complaint escalation plan
  • Engage
    • Enhancing reputation online
    • Be seen to listen
    • Ask customers for feedback
    • Build your customers into your R&D
  • How Email Marketing works?
  • Types of mails
  • What to write
  • How to write
  • When to send
  • Tools used in Email Marketing
  • How to measure
  • List creation
  • List Management
  • Auto responders
  • Email Marketing report generation and its Metrics
  • What is Mobile SEO?
  • How to create a mobile site?
  • Google Mobile
  • Mobile Sitemap
  • Search criteria for different smartphones
  • Onsite Optimization Basics for moile
  • Website Structure and Navigation in mobile
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation for mobile
  • Basics in ASO
  • Important factors to get on top of the search list in play store and App Store
  • Content optimization for App
  • Importance of title tags in ASO
  • Load time

1. Softwares / Plugins
2. Keyword Finders
3. Search Ranking Softwares
4. Content Spinners
5. Plagiarism Checkers
6. Authority Checkers
7. Rank Checkers
8. SEO Optimization Plugins – QK

1. Google Search Console (Webmaster)
2. A Key to SEO Training and Success
3. How to Rank your Website in Specific Country
4. Resolving Website Errors
5. Geo-Targeting
6. 301 Redirection
7. Domain Optimization
8. Spam Control
9. Site Links Control
10. Awesome tool to Check Incoming Links
11. Malware Check

1. SEO For Local Business
2. How to rank a website in local searches
3. Get Ranking on Local Keywords
4. Verification and Installation Process
5. How to Increase STAR Rankings
6. Yellow Pages Creation

  • Google Ads – Fundamentals
    • Search Ads
    • Display Ads
    • Shopping Ads
    • Video Ads
  • App Install Ads
  • Facebook Blueprint Certification
  • Analytics Certification
  • Course Certification

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