Augmented Reality (AR) is based on the blending of interactive digital elements such as visual overlays, sensory projections into real-world environments. It provides the user an enhanced version of reality, where computer generated images is imposed over the user’s view. Since Augmented Reality uses the existing natural environment and overlays the digital information on it, users experience a new natural environment where there are digital tools to provide them assistance in day-to-day activities. Filters from Snapchat app, QR codes and mobile game “Pokemon Go” from Nintendo are the most common examples of Augmented Reality.
Virtual Reality (VR) uses computer technology to create a virtual-simulated environment. By simulating human senses, such as, vision, hearing, touch and sometimes even smell, users are immersed into interactive virtual 3D environments. Head Mounted Display (HMD), HTC Vive Pro Eye, Oculus Quest and Playstation VR are the most examples.
As per the latest report by marketresearch.com, VR products were valued at $1.37 billion in 2015 and its market is expected to reach $33.9 billion by 2022. On the other hand, the overall AR market was valued at $2.35 billion in 2015 and expected to increase to $117.4 billion by the year 2022.
This course is beneficial for creative / 3D UI / UX designers, artists, marketers and even entrepreneurs who want to tap into this emerging market and seek to provide user-focused experiences as their marketing strategy. Join our course today to experience the potential of AR and VR.