fbpx

BEST DATA SCIENCE, ML, AI, DIGITAL MARKETING COURSE IN KOLKATA

New advanced digital marketing course in kolkata

  • 90 hours of comprehensive training
  • Training for 9 international certifications from Facebook, YouTube, Google, etc
  • Placement assistance
  • Training with hands-on experience
  • Guidance & support even after training
  • LMS access

Advanced Digital Marketing Course Overview

Our Advanced Digital Marketing training course is for people who are already conversant with basic digital marketing tools, techniques, and practices. This course is meant for individuals who wish to become absolute masters in the evolving field of digital marketing.

With newer tools and technology available at hand like advanced analytics, machine learning, and artificial intelligence , it is now possible to analyze the data collected from a variety of sources like never before. It is now possible to dissect data at the granular level and get much deeper insights than before. Brands can now target ads, products/services at individual levels. Micro-targeting, providing personalized brand experiences is where the future lies.

Our Advanced Digital Marketing training course is one of the best courses in Digital Marketing Kolkata that enables marketing professionals or individuals interested in digital marketing to get hands-on experience about the exciting new developments in this field. We teach you how to extract meaningful insights about consumer behavior, practices, likes, and dislikes from the data collected, how to strategize efficiently using the multi-layered digital ecosystem and get better ROI on marketing spends.

Be on top of the technological advances used in modern marketing. Be a pro. Join our course today!

Things You Will Learn

  • Constructs and Metrics to study
  • Framework for a Digital Marketing Strategy
    • Reach, Act, Convert and Engage
    • Paid vs Earned vs Owned Media
  • New Marketing Funnel
    • Traditional Media vs Social Media
    • SEO & Social media for Inbound Marketing
    • Calculating Break-Even CPC
    • Margins, Customers and not clicks
  • How to increase our Break-Even CPC or Conversion Rate?
  • Product Feature Extraction, Sentiment Analysis from Customer comments
  • Extracting Tweets from Social Media
  • Extracting Product Reviews
    • How reviews (text) affect Product sales
    • TF and TF-IDF (Term Frequency-Inverse Document Frequency)
    • Word Cloud – Unigram, Bigram, Ngram 
  • Sentiment Analysis – Positive and Negative
  • Decomposing and Scoring Reputation
  • Dimensions of Reputation
  • Case Study – Twitter and Amazon
  •  
  • Page Rank Algorithm
  • Trust Rank Algorithm
  • Basics of Search Engine Advertising
    • Campaigns
    • Adgroups
    • Keywords
    • Daily Budget
  • Metrics
    • CTR (click through rate)
    • PPC / CPC
    • Transaction Conversion Rate (TCR)
  • PPC Auction Model
    • Basic
    • VGC (Vickrey-Clarke-Groves) Auction Models
  • Ad Quality Score + Landing Page Quality and Components of Quality Score
  • Blend SEO and PPC data for Improved performance
  • Searcher’s Flow
  • Identify Performance Metrics, Optimize Publisher Strategy, Optimize Campaign Strategy, Calculate KPI Impact
  • Case study – An Optimization approach
  •  
  • Data for running Linear Regression Model
    • Understanding Linear Regression 
  • Modeling Click-Through Rates
  • Modeling Conversion Rates
  • Issues with Ordinary Linear Squares Regression
  • Unobserved Heterogeneity of Instances
  • Data types to deal with Heterogeneity
    • Panel Data
    • Fixed Effects Regression
    • Random Effects Regression
  • Case Study – Linear Regression for a Banking Customer
  •  
  • Different marketing channels and Identifying channel that contribute to purchasing decision
  • Multi-Channel Attribution problem
    • Online to Store
    • Multiple Screens
    • Across Digital Channels
  • Why Attribution Analysis?
  • First touch and Last touch
  • Even (Linear)
    • Starter, Players, Closer model
    • The new way of buying Ads 
  • Audiences
  • Publishers
  • Exchanges
  • Advertisers
    • Programmatic buying ecosystem
    • Social Value Orientation (SVO) theory
  •  
  • Experimental Design
  • Measures & Treatment Assignment
  • Regression result analysis & Treatment impact contributions
  • Freemium business model & the 4 step process to impact bottom-line
  • Detect Peer Influence using a Randomized Trial
    • Test & Control group 
    • Manipulated & Non-manipulated group 
  • Experimental Design using T-tests
  • Case study – Friends influence friends, Social contagion, Social proof
  •  
  • Mobile usage vs Mobile Ad Spend
  • Huge Potential in Mobile Advertising
  • Data which can be captured from mobile users
  • Convenience / Economics vs. Data Privacy
  • Macro to Micro Location analytics
    • Geo-Targeting
    • Geo-Fencing
    • Geo-Conquesting
  • Measuring Mobile Ad Effectiveness
  • Measurement of Crowdedness
  • Threats to effects of Crowdedness
  • Measuring Consumer Similarity – Temporal, Spatial, Semantic, Velocity
  • Detecting real-time Social Groups
  •  

Register Now